Gwen Witherspoon is an artist, a lover of words, and an advocate for people. She is fascinated by each individual’s unique design and their potential to build something that changes lives. That means she gets up every day trying to figure out ways to help them discover and express that in their companies and their lives. She considers it her job to push the limits and imagine a future that solves real problems, makes work more meaningful, and creates more delight and profit for everyone involved.

She is a thought leader who has developed several proprietary mental models and frameworks to help dreamers, doers, and builders break through the cognitive, emotional, and practical roadblocks to progress. She helps visionary leaders define their identity, influence, and impact to live life at play—effectively doing, while delightfully being—starting with her V.I.V.I.D.™ Model. As a designer, entrepreneur, and speaker, she fuses art, technology, and faith to inspire change and tackle some of the world’s seemingly impossible challenges. Her life’s work is devoted to solving the identity crisis by investing in people and their ideas.

As the founder of Adam Red, a branding agency, Gwen is the only strategic partner you need to tell your brand story and create memorable experiences for the people who need you most. Through her nonprofit, Vivid Academy, she’s cultivating a community of impact entrepreneurs becoming together, united by a shared vision of purpose and progress. As a Vivid Life Influencer, she shares practical, actionable, and timeless faith principles that inspire and empower others to make their lives vivid. In addition to being a published poet, she is the author of Make Your Life Vivid: A Guide to Understanding Who You Are, What You Have to Offer, & Your Life’s Work available on Amazon. 

As the founder of Adam Red, a branding agency, Gwen is the only strategic partner you need to tell your brand story and create memorable experiences for the people who need you most. Through her nonprofit, Vivid Academy, she’s cultivating a community of impact entrepreneurs becoming together, united by a shared vision of purpose and progress. As a Vivid Life Influencer, she shares practical, actionable, and timeless faith principles that inspire and empower others to make their lives vivid. In addition to being a published poet, she is the author of Make Your Life Vivid: A Guide to Understanding Who You Are, What You Have to Offer, & Your Life’s Work available on Amazon. 

Her education includes a Bachelor of Arts in Graphic Design with a Minor in Journalism from Drake University and a Master of Business Administration from St. Leo University. Her 40-year career has included every marketing communications discipline, a decade of luxury retail management, two decades of ministry leadership, and countless entrepreneurial endeavors. Gwen Witherspoon is the one you come to when you want to make your weaknesses irrelevant, find your rhythm, and receive everything God has destined for you.